Ad Tracker Info
If you are not tracking your ads you are
missing out on some very important information that could save you a lot
of money.
What Is An Ad Tracker And Why Do You Need One?
by Steve Casteel
When you advertise you want to know which ads are working and which ones are not.
You also need to know which advertising sources are providing you traffic,
sales,
and signups. Using an ad tracker provides you with the essential data that allows
you to make intelligent decisions about where to spend your advertising dollars.
Without one you are just shooting in the dark with your advertising budget, and who
can afford that? An ad tracker is absolutely essential if you expect to have
successful marketing campaigns.
Every decision that you make regarding your business should be well grounded in
reality. Without the data provided by an ad tracker it is very difficult to make reality based
decisions. If you want to make sure every penny of your advertising budget is intelligently
spent, you must start tracking your
ads. Don't waste your hard earned advertising dollars
without tracking your ads!
What exactly is an Ad Tracker?
An Ad Tracker is a type marketing software that allows you to trace every click
made to the referral link that you are tracking. Ad trackers allow you to monitor
your online as well as your offline marketing campaigns. With the help of an ad tracker
you will know exactly which ads are getting response, how many and which of your links
were clicked on, how many of your emails were opened and how many of those
who opened your email clicked through to your business site and purchased a product, how many
products were purchased, and which of your banner ads or links brought the most leads
and sales.
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Types Of Ad Trackers
There are basically two types of trackers.
Ad tracking services that you subscribe to and pay a one time or a monthly fee.
These types of ad trackers are hosted by someone else on their web server. There
are many services to choose from but one of the best is Go To It Pro which has a
very low (under $10.00) one time fee. Track That Ad is also a very good ad tracking
service that you can use for free, but it does have it's limitations. If you are a
serious marketer I highly recommend Go To It Pro.
The second way to track your ads is to purchase an ad tracking
script. This requires
you to have some technical knowledge since the script needs to be installed on your
web server.
Both types of ad trackers will provide identical data and the type you choose to use
is really a matter of personal preference.
Every decision that you make regarding your business should be well grounded in reality.
Without the data provided by an ad tracker it is very difficult to make reality based
decisions. If you want to make sure every penny of your advertising budget is intelligently
spent, you must start tracking your ads. Don't waste your hard earned advertising dollars
without tracking your ads!
