3 Squeeze Page Conversion Secrets
Filed Under List Building, Main Content
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By: Steve Casteel
Having a squeeze page, or as it is also known, a landing page is an essential part of your sales funnel. Without one you can’t build your list, can’t follow up with prospects or get a second chance at making the sale. Not only is a squeeze page an absolute must, having a squeeze page that converts well is even more important.
So how do you increase the conversion rate of your squeeze pages?
Here are three squeeze page conversion secrets used by all the big dog marketers.
- Squeeze Page Secret #1
Use Personalization.
There are two easy methods to personalize your squeeze page and I recommend using them both.
Make sure that you include a picture of yourself at the top of all of your squeeze pages.The second way to add personalization is to add your signature at the bottom of your squeeze page.
An easy way to make a signature is to use a script font in your word processing program, write your name and then save it as a graphic file.Adding your picture and signature to your squeeze pages will radically increase your visitors trust factor. Most people who are hesitant to purchase online because they are worried about being scammed by some nameless, faceless stranger who will not be around when they need support or want to return a product. - Squeeze Page Secret #2
Use Black Text On A White Background.
No matter what anyone tells you, a simple, clean and professional looking squeeze page will always covert better than one that uses loads of crazy looking off beat fonts and wild colors. It’s ok to use some color to emphasize your headline and sub-headlines (red works well for this), but don’t go crazy and distract your visitor.Remember, your squeeze page only has one purpose: Opt-in or leave. Any other choices like adsense ads or other links will only lower your conversion rates. - Offer Valuable FREE Content.
I know this is sort of a no-brainer, but these days the FREE bar has been raised considerably! You are not going to get anyone to join your list by offering some crappy report that doesn’t provide really good information. Reports, e-books, videos and e-courses still work well as long as they offer high quality information.Offering free, quality information is still effective for two reasons.
One, it allows your visitor to evaluate you and your products without having to spend any money, and secondly it reinforces the all important trust factor.
Follow these three steps and you will significantly increase your squeeze page conversion rates.
Talk to you again soon,
Steve
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