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When you hear the term “internet marketing“, what do you think of?

For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.

At its core, internet marketing is about these things:

* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads

Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.

My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.

My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers - as we do - and you put a strong and compatible offer in front of them, income becomes nearly automatic.

However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.

Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.

While there are many more aspects to internet marketing than just permission-based email marketing, email has definitely been the cornerstone on which our business is built.

A high converting squeeze page is essential to building your marketing list. The problem most marketers have is how to create good squeeze pages. Well, I found a very nice video on Alan Chengs’ Elite Ghostwriters blog that breaks down How To Create A High Converting Squeeze Page into 9 easy to follow steps.

If your squeeze page hasn’t been converting as well as you would like or if you just want to find out how to create a great squeeze pages, I highly recommend you check out Alan’s video.

Click Here To Watch How To Create A High Converting Squeeze Page

I hope you enjoy the video and fell free to to leave me a comment telling me your thoughts.

Welcome back to Email Marketing Made FREE and Easy!
Todays video explores how to create unique content for your lens and will move you further down the road toward creating yopur own perpetual email marketing machine.

Enjoy the video.

Open A FREE Squidoo Account Here.

Open A FREE ListHero Account Here.

As always your comments are welcomed, so let me know what you think and get yourself a little link luv. Also be on the lookout for part 5. It will be posted soon.

Talk to you again soon,
Steve

Every marketer in the world knows that in order to get your subscribers to respond to your email messages, they first have to open and read them. That’s a no-brainer right?

I mean, lets face it, just blasting out messages to your subcriber list, or any list for that matter, just won’t cut the mustard anymore. There is so much competition out there in everyones inbox, your messages have to reach out and grab your subscribers by the eyeballs and almost demand that they read your message.

So the REAL question is how the heck do you do that?

Well, the obvious answer to that question is writing “powerful, attention getting headlines“. Absolutely brilliant right? How many times have you heard that before?

Here is where I can help.

Since knowing what to do and knowing how to do it are two totally different animals, I am going to show you an easy to follow, systematic, 3 step formula that will help you write better subject lines for your emails. In fact this formula can be applied to just about any headline need that you have.

1. Focus On The End ResultWhat I mean by this is to focus on some enticing result that is being achieved, that your reader
   will also want to achieve. You have to start with “the end in mind”, so that from the very beginning there is a hint that what you are about to share has already been proven to produce desirable results.Always think about what potential results you can promise your subscribers if they will open your email and take a peek inside.
2. Give Your Subscribers An Example To FollowRemember that nothing speaks louder than personal results. You get your subscribers attention by hinting at the results that can be achieved, but you reel them in by giving them the details on how you personally achieved those results.That’s what they really want to know. “How did you do it”? If there is a template or a plan to follow then they can also do it and that’s what they really want to know. Your subscribers would much rather be shown how to do it than have to go through the pain of figuring it out on their own.
3. A Proven Template.Develop and keep a set of proven effective subject line templates on hand that you can just copy and paste when you need an “eyeball grabbing” headline. This will save you heaps of time and will also increase your mailing effectiveness. You can develop these subject line templates yourself or watch for subject lines that you receive that make you want to read the message, then adapt them to your own mailings, but definitely keep them. You can even buy sets of hot subject lines that you can use.Now, to be honest, this technique will won’t work if you use it everytime you mail your list. If you continually plug in the same subject line over and over it become stale and much less effective. The “bloom will be off the rose” so to speak. That’s why you want to have that subject line file handy so can mix it up a little.

So that’s how you can get your subscibers to open and read more of your emails.

I encourage you to do these three steps with your list.

Focus On The End Result.
Give Them An Example To Follow.
Keep A Subject Line Template File.

I hope this will help your email marketing efforts. Be sure and leave your comments.

Talk to you again soon,
Steve

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Ready to learn more about getting your subscribers to open, read, and respond to the messages you send them? Then grab yourself a copy of Subject Line Secrets here today.
Not only will you discover which words trigger your readers to click on your emails, but you will also get 20 proven subject line templates you can start using right away!

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Todays post is the 3rd installment in the Email List Building video series. Todays video takes a look at what steps you should take before you begin writing your Squidoo lens.

Follow the steps laid out in the video and your lens will get more traffic, which in turn will bring you more subscribers and more sales.

Open A FREE SQUIDOO Account Here.

Open A FREE ListHero Account Here.

I hope you are enjoying this video series on email list building.

As always your comments are welcomed so leave your thoughts and get a little link love as well.

Talk to you again soon,
Steve

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