Nov
20
Private Label Rights - Your Shortcut to an Internet Marketing Business
Filed Under Internet Marketing, List Building | Leave a Comment
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Private Label Rights Products - Limited Time Offer
How many times have you thought about offering an ebook, course or even membership on Internet marketing but you just weren’t sure where to start. Who has the time to create all the material from scratch, organize it and still have time to market it?
Now you don’t have to.
Jimmy D. Brown, one of the top web-marketers ever, is offering private label rights to his original articles, reports and products … some of which are have never been released to the public!
To give you exactly what you need, Jimmy is offering his PLR materials in three different packs (bronze, silver and gold), and because we are talking about something from Jimmy D. Brown here - one of the most generous people I have met - he’s offering you his bronze pack free of charge and with no strings attached.
Take a look and grab the Private Label Rights package that best fits your needs. At the very least, download the free bronze pack. It’s well worth downloading to learn something new.
What are you waiting for?
Get your copy of Internet Marketing Private Label Rights Pack today and put your Internet Marketing Business on the fast track.
P.S. - If you’re not ready to buy the silver or gold package, you owe it to yourself to at least grab the free bronze package. Remember - you get full PLR rights to the article and report.
Rebrand it and hand it out to your affiliates, or sell it to your list.
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Aug
29
How’s Your Article Marketing Strategy Working?
Filed Under Article Marketing, Internet Marketing, Main Content | Leave a Comment
By: Steve Casteel
Having a good article marketing strategy can really give your article marketing efforts a boost. There is little doubt that article marketing is one of the best, if not THE best way of driving free, targeted traffic to your offers, not to mention all of the SEO benefits that article marketing provides.
But what about an article marketing strategy ? Is there such a thing and will it help me?
Well, the short answer to those questions are yes, and maybe. What I am going to do in this post is layout the article marketing strategy that has worked well for me. By no means am I implying that this is the only article marketing strategy that you should use, just that this one works for me. Feel free to adapt any of these tips to whatever method you use.
Article Marketing Strategy Tip #1
Sit down and plan your article submissions at least a week in advance. This an important step and taking the time to do this right will save you a lot of time. Know what articles you are going to submit each day and to what directories you are going to submit them to, and then follow your plan!
Article Marketing Strategy Tip #2
When you are launching a new site or entering a new niche, plan on submitting at least two articles and if possible more every day for 7 to 10 days. Don’t sweat anything you may have heard about not bulk submitting articles. If you have 5 or 6 articles ready to submit go ahead and submit them. This will help you get more readers right off the bat and you will control more real estate inside that category listing.
Article Marketing Strategy Tip #3
Once you start receiving traffic and hopefully sales, submit at least one article a day for the next 4 to 6 weeks.
Make this a habit!
This will greatly increase your chances of getting a lot of article views, traffic and again, hopefully sales and will also keep the search engines returning.
Article Marketing Strategy #4
Once you have established steady traffic and sales submit 2 to 3 articles a week in this niche. Now “steady traffic and sales” is a relative measurement and depends on the particular niche. For some niches two or 3 sales a week may be great while for a smaller more obscure niche, one sale a week may be good. The important thing here is to weigh your results (sales, opt-ins, etc) with the effort to see if the niche is going to be worth your time pursuing any further.
Article Marketing Strategy #5
Always keep track of your vistors per article and keep your eye on your earnings per article. You can use your web stats to do some of this tracking but the best way to do this is to actually have a tracking system in place so you can tell exactly what your articles are doing.
This is a very important step. You should always keep track of your ROI and your earnings per article. If you are not tracking, you cannot test and if you can’t test you will never know what works best.
Well that’s it for my article marketing strategy. Give this a try or develop your own article marketing strategy and see what happens. I think that you may be pleasantly surprised.
Talk to you again soon,
Steve
PS
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Grab your copy of the “Bible” of all Article Marketing Guides.
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Aug
25
Greetings, everyone from finally sunny again Central Florida! Tropical storm Fay has finally moved on and I am starting to dry out a little bit. So, that being said I just read an interesting article from Marlon Sanders that discusses the steps you need to take in order to set up your sales machine. It contains a ton of great information about setting up your sales machines so I thought that I would pass it on. Read Marlons article below:
The 6 Parts Of A Sales Machine That Won’t Quit
By Marlon Sanders
Let’s talk about you and your sales machine.
You get people into your funnel. You send ‘em emails and sales messages. Take ‘em FROM those emails to “conversion pieces” and you sell ‘em. Or give ‘em reasons to buy now.
Whatever you wanna call it.
I’ve tried hard over the past 6 months to convince you to create your own products. Whether you have or haven’t, it’s now time you move on and learn to build your list and your sales machine. If you don’t have your own product by now, just get started using affiliate products.
Here are the 6 steps to building your sales machine.
1. Research your target market to know the blogs, forums, and web sites your target audience visits.
You want to look at the signature lines in forums to find out who is
selling what to whom.
You want to find out WHO the list owners are because they’re your
potential joint venture partners. In other words, they’re the ones
who might sell your product to their list for a commission on sales.
You want to look at the blogs and forums and find out if there are
Google Ads on the page (if so, you can buy an ad on that exact page
using Google’s site targeting and pay ONLY when someone clicks).
You want to see if you can purchase banners there and so forth. You
want to write up an in depth profile of your ideal buyer, including
their age, income, educational level and web sites they frequent.
2. Create a hot freebie that’ll compel ‘em to join your email list.
In Internet marketing the past 6 months, highly sophisticated product launches have taken over that involve videos or other things being given away in exchange for an email address.
The formula is STILL the same:
Get people on your email list and sell ‘em. Only on product launches, you do the selling part in a collapsed time frame like a day or a week buttressed by the social support of all your buddies
(or allies) emailing the same offer at the same time.
The ART of the product launch that a few people have mastered is how to get all their buddies and affiliates to email for THEM without having to do reciprocal emails for all of them.
In most target markets, you won’t have that problem. In Internet marketing it’s an issue because everyone is obviously a marketer and has their own thing to pitch.
Anyway, the point is, you wanna find something really hot that’ll make people WANT to join your email list and confirm their email.
3. A Squeeze page and email thank you/confirmation process that is a well-oiled machine.
Once people join your list, they go to a thank you page. You usually use that page to convince people to go to their email and click the confirmation link. Then after they click THAT link, you
take them to a special offer.
In modern terminology, it’s an OTO. In truth, it’s nothing different than what has been done for 1,000 years. A special offer with a time limit.
Don’t you know that 1,000 years ago the big marketing trick was to sell your camel by throwing in the mule but only if you bought that day?
One thing that HAS changed is the format of the pitch. There is some evidence things are going more to video pitches vs. text, although I haven’t seen a lot of evidence of that with my target market.
I still like sales letters as the primary tool supported by audio and video.
4. Email that gets delivered.
You need a reliable email service and a way to monitor delivery. I get stats on my email delivery. I average about 75%. But sometimes it’ll go up to 95%.
The problem with cheaper services is you probably won’t get as good of delivery as you get with more expensive services. But the service itself costs quite a bit more.
5. Regular emails to your list that pitch and give value.
You need to have a ratio between pitches and content or value if possible. I didn’t used to do this. But in today’s market, I feel it’s important, although debatable.
If you have a situation where tons of affiliates will go to bat for your product launch, your own list doesn’t matter much.
I’m doing this ezine because I feel the content helps people stay on my list and retains readership. I’m one of the ONLY (if not the only) major brand name teachers doing this.
6. Send people to your blog, mp3 audios (podcasts), videos, live video, recorded video, screen capture video and other sales tools.
If your people aren’t BUYING, employ “The Full Arsenal.” Send ‘em links to something that does a more in depth sales job than the email can like audio or video.
You do NOT HAVE to use “The Full Arsenal.” Some people don’t like audio or video. I encourage you to use it. But you can succeed without it.
Here’s a little mini checklist for implementing “The Full Arsenal.“
– How to record audio, edit it, add a nice little music track to the beginning, sweeten the sound and turn it into nice flash buttons for your web site, this is a skill worth learning.
– On video, you should know the basics of 3-point lighting. And be able to convert video to FLV. That’s a minimum skill. Yes, you can farm out some of it. But it isn’t all that complicated to learn.
– You need to know how to use Camtasia or Camstudio to record screen video and save it to a SMALL file size, so it’ll stream right on your web site.
– You need to know how to use Power Point or the Presentation software in free Open Office to create slides you record with Camtasia.
– And I think knowing how to create cool backgrounds is a plus.
– You should be able to put audio and video on your blog.
On video, the LIGHTING makes ALL the difference in the world. Knowing the basics of lighting really helps. And on screen video, having decent audio helps.
The minimum learning curve would be doing SCREEN video and audio podcasts. Those two are ESSENTIAL in this business.
I’ll add that I teach everything above in the New Promo Dashboard, although the part on lighting isn’t complete. I refer you to a $30 DVD you really need to buy to learn to do lighting right, although there are some decent tutorials for it on Youtube.
But this isn’t a pitch. These are the things you need to know and do. They aren’t sexy but they ARE the guts of the business.
In 30 minutes to 2 hours a day, you can make a real dent in learning these skills.
But the most crucial ones are everything down to row 6 “The Full Arsenal.” You can add those skills as you go along.
But you gotta know where and how to REACH your target audience, how to put together a freebie that attracts ‘em, how to put up the Squeeze page and how to send out emails that get ‘em to buy!
This is ALL the “gurus” do. Except they get all their friends to promote on the same day or week. But the process is exactly the same.
So let me ask you a question: WHERE are you on these 6 steps?
Where are you STUCK at?
What will it take for you to get to the NEXT step? To get unstuck?
Post that to my blog if you want a response from me.
Best wishes,
Marlon Sanders
———————————————————–
Marlon Sanders is the author of “The Info Product Dashboard.”
If you want to create your own info products, Click Here
———————————————————–
I hope you enjoyed Marlons article. He always has an interesting way of making his point. Be sure and leave your comments about Marlons Sales Machine article.
I’ll talk to you again soon,
Steve
Jun
29
FREE Report Shows You How To Build An Information Product Business
Filed Under Internet Marketing, Work From Home | Leave a Comment
I hope everyone is having a great weekend so far, I know that I’m enjoying mine so far.
I just wanted to write a short post today to let you know that I have just uploaded a FREE report titled “5 Steps To A Big-Profit S.M.A.L.L. Report Business”. If you have ever thought about creating your own information product but got bogged down because it’s just so darned hard to write a 100 page ebook, then this report is tailor-made for you.
This report explains how to create huge work from home profits without ever writing more than 7 to 15 pages at a time.
Heck, anyone can do that right? As much as I hate to write, I can knock out that many pages in one day!
Anyways, I just wanted let you know about this report. I highly recommend this for anyone that is trying to get their business off the ground or wants to create their own products.
You can grab your free report here.
Enjoy the rest of your weekend,
Steve
Jun
8
7 Key Affiliate Marketing Principles
Filed Under Affiliate marketing, Internet Marketing | Leave a Comment
By: Steve Casteel
Affiliate marketing is probably one of the easiest and most profitable ways to start a home business on the Internet. You don’t really need your own website, (although I highly recommend that you do), you can be up and making money quickly, and you don’t need your own product. these are just a few of the many advantages of affiliate marketing.
But as you may know most marketers never make any money from affiliate marketing, while others bring make thousands and sometimes tens of thousand a week through their affiliate marketing efforts. What separates the big money makers from the no money makers?
The marketers making the big money adhere to a set of principles that almost guarantee that they will be successful. These principles have withstood the test time and if you follow them your affiliate marketing fortunes will change as well.
The 7 Key Principles To Successful Affiliate Marketing
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FOCUS
Focus is just about sticking to your business plan and taking action every day, although both are crucial to your success.What I mean by Focus is doing just one thing at a time and keeping your eye on one objective at a time. This means working on one affiliate business at a time. Don’t start a new business until you have made sure that your first business has it’s website, opt-in page, and follow up series in place, tested, maximized for conversions, and bringing in regular sales.
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Simplicity
Don’t overload your subscribers with to much content at once. Place long articles, videos, and audios on your blog and simply send your subscribers the link via email.Keeping things clean and simple results in much better response and conversions.
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Actively Build Your Brand
Super affilaite markters are not anonymous! Actively work to build your brand and name awareness. This is not only a proven trust builder and a great publicity tool, but as your brand awareness increases, so will your customers -
List Building And Lead Generation.
Your opt-in list is your most powerful marketing tool. You should constantly be seeking new ways to add subscribers to your opt-in list. Your list is not only a powerful sales tool, but it also allows you to streamline communication with your subscribers and customers and allows you to nurture your relationship with them. -
Follow Up
You should have a systematic method of following up with your list. Plan your communications in advance and always have a specific objective i mind. this doesn’t mean to avoid being spontanaeous, but know what you expect to accomplish when you communicate with your subscribers. -
Conversions
Conversion is the number of people out of 100 that take a given action. For example if you send out an ad to 100 people and 5 people decide to opt-in to your list you have a 5% conversion rate. Conversion is based on many factors, but the only way to improve conversion is to test and track your conversion rate. -
Back-End Offers
Successful affiliate marketers have a system called a ’sales funnel’ that leads prospects to several different levels of offers. The ‘lead product’ is lways the product offered on the opt-in page and is not usually the high ptofit product. It is as the name inplies, as a lead generator.Back-End offers are the follow ups to the lead offers are usually a higher priced (and higher commission) product and often include products that generate monthly recurring commissions.
The real money in affiliate marketing is in the back-end sales!
If you embrace and follow these 7 affiliate marketing principles, you will see your sucess improving in leaps and bounds. So take what you have learned here and get to work building your affiliate checks now.
Talk to you soon,
Steve
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