How’s Your Article Marketing Strategy Working?
Filed Under Article Marketing, Internet Marketing, Main Content
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By: Steve Casteel
Having a good article marketing strategy can really give your article marketing efforts a boost. There is little doubt that article marketing is one of the best, if not THE best way of driving free, targeted traffic to your offers, not to mention all of the SEO benefits that article marketing provides.
But what about an article marketing strategy ? Is there such a thing and will it help me?
Well, the short answer to those questions are yes, and maybe. What I am going to do in this post is layout the article marketing strategy that has worked well for me. By no means am I implying that this is the only article marketing strategy that you should use, just that this one works for me. Feel free to adapt any of these tips to whatever method you use.
Article Marketing Strategy Tip #1
Sit down and plan your article submissions at least a week in advance. This an important step and taking the time to do this right will save you a lot of time. Know what articles you are going to submit each day and to what directories you are going to submit them to, and then follow your plan!
Article Marketing Strategy Tip #2
When you are launching a new site or entering a new niche, plan on submitting at least two articles and if possible more every day for 7 to 10 days. Don’t sweat anything you may have heard about not bulk submitting articles. If you have 5 or 6 articles ready to submit go ahead and submit them. This will help you get more readers right off the bat and you will control more real estate inside that category listing.
Article Marketing Strategy Tip #3
Once you start receiving traffic and hopefully sales, submit at least one article a day for the next 4 to 6 weeks.
Make this a habit!
This will greatly increase your chances of getting a lot of article views, traffic and again, hopefully sales and will also keep the search engines returning.
Article Marketing Strategy #4
Once you have established steady traffic and sales submit 2 to 3 articles a week in this niche. Now “steady traffic and sales” is a relative measurement and depends on the particular niche. For some niches two or 3 sales a week may be great while for a smaller more obscure niche, one sale a week may be good. The important thing here is to weigh your results (sales, opt-ins, etc) with the effort to see if the niche is going to be worth your time pursuing any further.
Article Marketing Strategy #5
Always keep track of your vistors per article and keep your eye on your earnings per article. You can use your web stats to do some of this tracking but the best way to do this is to actually have a tracking system in place so you can tell exactly what your articles are doing.
This is a very important step. You should always keep track of your ROI and your earnings per article. If you are not tracking, you cannot test and if you can’t test you will never know what works best.
Well that’s it for my article marketing strategy. Give this a try or develop your own article marketing strategy and see what happens. I think that you may be pleasantly surprised.
Talk to you again soon,
Steve
PS
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